Most startups fail not because the solution is bad, but because the problem isn’t deep enough.
In this interactive session, you'll learn how to test if your idea solves a real, urgent, and scalable problem. We’ll explore how to use AI tools to uncover market gaps, trends, and patterns. If you’re building - or thinking about building - a startup, this session will help you validate smarter before you invest time building.
This is the first session of a special 3-part Build in Georgia series, designed to help early-stage founders validate their ideas, define their ideal customer profile (ICP), and translate customer insights into a clear game plan for their startup.
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- Craft a strong value proposition - who it's for, what pain does it solve, why now
- Turn your idea into testable hypotheses - identify your riskiest assumptions
- Use AI to read market signals - scan search intent, trends, and competitors
- Spot market gaps - where demand exists but solutions fall short
- Build a repeatable workflow - with the AI prompt pack
Graham is an accomplished Chief Product Officer with two decades of executive experience in product leadership, innovation, and growth across SaaS, PLG, GTM, and pricing within diverse sectors like insurtech, fintech, and healthtech. Graham has mentored over 400 startups, guiding high-growth ventures from 0-to-1 through 500 Global's international programs. His expertise includes AI product, growth, and pricing innovation, value proposition, ideal customer profile, product-market fit, and go-to-market strategies. He helps founders refine AI strategy, scale AI products, and lead human and AI teams effectively. Graham provides flexible guidance to startups needing product leadership, bridging gaps in strategic direction and tactical execution for AI-first growth.
The Georgia Startup Academy by 500 Global, a part of GITA’s Innovative Startup Acceleration Program, is designed for founders who want to transform promising ideas into startups. Over the course of this 12-month program, you will have the opportunity to gain access to a rigorous, structured pathway that helps you validate your idea, understand your market, build your MVP, refine your business model, as you look to enter both local and international markets with confidence. Through hands-on mentorship, expert-led training, and exposure to potential customers and industry leaders, the program seeks to equip you with the knowledge, mindset, and tools needed to compete on an international stage. 500 Global aims to guide you through the essentials of company-building, and the critical milestones of your acceleration journey.
LEGAL NOTICE: THIS PROGRAM IS OPERATED BY 500 STARTUPS INCUBATOR, L.L.C (TOGETHER WITH ITS AFFILIATES, “500 GLOBAL”). ALL CONTENT PROVIDED IN THIS WEBINAR IS PROVIDED FOR GENERAL INFORMATIONAL OR EDUCATIONAL PURPOSES ONLY. UNDER NO CIRCUMSTANCES SHOULD ANY CONTENT PROVIDED THEREIN BE CONSTRUED AS INVESTMENT, LEGAL, TAX OR ACCOUNTING ADVICE BY 500 STARTUPS MANAGEMENT COMPANY, L.L.C. OR ITS AFFILIATES (“500 GLOBAL”). UNDER NO CIRCUMSTANCES SHOULD THIS INVITATION OR ANY INFORMATION OR CONTENT IN THE WEBINAR BE CONSIDERED AS AN OFFER TO SELL OR SOLICITATION OF INTEREST TO PURCHASE ANY SECURITIES. FURTHER, NO CONTENT OR INFORMATION CONTAINED IN THIS INVITATION OR WEBINAR IS OR IS INTENDED AS AN OFFER TO PROVIDE ANY INVESTMENT ADVISORY SERVICE OR FINANCIAL ADVICE BY 500 GLOBAL. UNDER NO CIRCUMSTANCES SHOULD ANYTHING HEREIN BE CONSTRUED AS FUND MARKETING MATERIALS BY PROSPECTIVE INVESTORS CONSIDERING AN INVESTMENT INTO ANY 500 GLOBAL INVESTMENT FUND.APPLYING TO THE PROGRAM DOES NOT GUARANTEE AN INVESTMENT FROM 500 GLOBAL, OR ITS RESPECTIVE AFFILIATES.
