Stop guessing who your customers are — and start finding the ones who will actually pay.
In this practical session, you’ll learn a systematic approach to customer discovery that helps you identify your early customers, structure powerful interviews, uncover real pain points, and define a clear ideal customer profile (ICP). If you want to move from concept to customers, this session will show you exactly who to talk to and what to ask.
You’ll leave this session with a:
-> Clear early adopter profile for your startup - who to talk to first and why
-> Prioritized shortlist of early adopter segments to test first
-> Customer interview script with the 5 hardest questions
This is the second session of a special 3-part Build in Georgia series, designed to help early-stage founders validate their ideas, define their ideal customer profile (ICP), and translate customer insights into a clear game plan for their startup.
webinar 1 | REGISTER TO WATCH ON-DEMAND
webinar 3 | REGISTER TO WATCH ON-DEMAND
A hands-on framework to find the people who need your solution most.
- Identify early adopters - people with real, urgent ("bleeding neck") problems
- The 5 Early Adopter Characteristics - how to spot them in the wild
- The SPA Framework - prioritize which segments to test first
- Design powerful interview questions - using the "Five Hardest Questions"
- Apply the Mom Test - avoid false-positive feedback that kill startups
- Map decision drivers - what customers are already using and why they'd switch
Orfy works internationally with early-stage founders, accelerators, and innovation programs across Europe, the Middle East, and emerging ecosystems. He supports entrepreneurs from idea to early traction by helping them build evidence-based ventures, systematically testing desirability, feasibility, and viability before scaling. He has collaborated with incubators, venture programs, research institutions, and public innovation initiatives, working with startups, social impact ventures, and deeptech spin-offs. Orfy’s expertise includes translating theory into practical tools, focusing on customer discovery, business model design, and risk-reducing experiments. His work challenges startup hype, equipping founders with clarity, structure, and disciplined validation to build businesses grounded in real market demand.
The Georgia Startup Academy by 500 Global, a part of GITA’s Innovative Startup Acceleration Program, is designed for founders who want to transform promising ideas into startups. Over the course of this 12-month program, you will have the opportunity to gain access to a rigorous, structured pathway that helps you validate your idea, understand your market, build your MVP, refine your business model, as you look to enter both local and international markets with confidence. Through hands-on mentorship, expert-led training, and exposure to potential customers and industry leaders, the program seeks to equip you with the knowledge, mindset, and tools needed to compete on an international stage. 500 Global aims to guide you through the essentials of company-building, and the critical milestones of your acceleration journey.
LEGAL NOTICE: THIS PROGRAM IS OPERATED BY 500 STARTUPS INCUBATOR, L.L.C (TOGETHER WITH ITS AFFILIATES, “500 GLOBAL”). ALL CONTENT PROVIDED IN THIS WEBINAR IS PROVIDED FOR GENERAL INFORMATIONAL OR EDUCATIONAL PURPOSES ONLY. UNDER NO CIRCUMSTANCES SHOULD ANY CONTENT PROVIDED THEREIN BE CONSTRUED AS INVESTMENT, LEGAL, TAX OR ACCOUNTING ADVICE BY 500 STARTUPS MANAGEMENT COMPANY, L.L.C. OR ITS AFFILIATES (“500 GLOBAL”). UNDER NO CIRCUMSTANCES SHOULD THIS INVITATION OR ANY INFORMATION OR CONTENT IN THE WEBINAR BE CONSIDERED AS AN OFFER TO SELL OR SOLICITATION OF INTEREST TO PURCHASE ANY SECURITIES. FURTHER, NO CONTENT OR INFORMATION CONTAINED IN THIS INVITATION OR WEBINAR IS OR IS INTENDED AS AN OFFER TO PROVIDE ANY INVESTMENT ADVISORY SERVICE OR FINANCIAL ADVICE BY 500 GLOBAL. UNDER NO CIRCUMSTANCES SHOULD ANYTHING HEREIN BE CONSTRUED AS FUND MARKETING MATERIALS BY PROSPECTIVE INVESTORS CONSIDERING AN INVESTMENT INTO ANY 500 GLOBAL INVESTMENT FUND.APPLYING TO THE PROGRAM DOES NOT GUARANTEE AN INVESTMENT FROM 500 GLOBAL, OR ITS RESPECTIVE AFFILIATES.
