This session will provide a clear and accessible overview of critical legal topics essential for startups preparing to enter the U.S. market — including U.S. flipping, entity incorporation, founder visas, and employment regulations. If you're planning to raise capital, hire talent, or operate long-term in the United States, this is a valuable opportunity to gain practical insights from experienced lawyers, investors, and founders.
미국 플립 또는 미국 법인 설립, 창업가 비자, 고용 관련 규제 등. 미국 시장 진출을 준비하는 스타트업에게 반드시 필요한 핵심 법률 이슈를 쉽고 명확하게 설명드릴 예정입니다. 미국에서 투자 유치, 인재 채용, 장기적인 운영을 계획하고 계시다면, 변호사, 투자자, 선배 창업가들로부터 많은 정보를 얻어가실 수 있을 것에요!
This seminar is designed for Korean startups preparing to enter the U.S. market. It aims to clarify the complex and often opaque legal transition that founders face when expanding globally. Whether you're actively pursuing a U.S. flip or just starting to explore your cross-border strategy, this session will offer practical and grounded legal insights.
이 세미나는 미국 시장 진출을 준비하는 한국 스타트업을 위한 법률 안내 세션입니다.
복잡하고 불확실한 법률적 전환 과정을 명확히 이해할 수 있도록 구성하였습니다.
이미 플립(미국 법인 전환)을 추진 중인 분들뿐 아니라, 아직 초기 단계에서 글로벌 전략을 고민 중인 창업자에게도 실질적인 법률 정보를 제공해드립니다.
Hyo Jeong Shin is a partner at SOMA Law with extensive experience in international arbitration, having successfully represented clients in high-stakes cases involving M&A, construction, IP, procurement, and cross-border disputes. She also advises on overseas litigation, international inheritance matters, virtual asset M&A transactions, and athlete contract disputes, serving both inbound and outbound clients.
Ms. Shin is the first Korean attorney appointed as Co-Chair of the Arb40 Subcommittee of the International Bar Association Arbitration Committee. She was named a “Top 40 Under 40” and “Future Star” by Benchmark Litigation, and recognized as a “Rising Star” in international arbitration by Legal Times.
Her prior experience includes in-house legal counsel roles at SK Innovation and SK Geocentric. She is a registered international arbitration specialist by the Korean Bar Association and fluent in Korean, English, and Japanese.
She holds an LL.M. from UC Berkeley School of Law, a J.D. from Seoul National University School of Law, and dual B.A. degrees in Political Science and Economics from Yonsei University (summa cum laude).
Yeo Hyun Yoon is an attorney at SOMA Law with extensive experience in international arbitration, having successfully represented clients in high-stakes cases involving M&A, construction, IP, procurement, and cross-border disputes. She also advises on overseas litigation, international inheritance matters, virtual asset M&A transactions, and athlete contract disputes, serving both inbound and outbound clients.
Mark Kim is the CEO and Co-Founder of ALLSALE, an Ambassador Management Platform empowering D2C brands to scale through creator collaborations. With a strong background in cloud architecture and startup execution, Mark brings a unique blend of deep technical expertise and entrepreneurial vision.
Prior to founding ALLSALE, he served as CEO of Formula Labs, where he led the development of AimDrop, a Web3-based on-chain marketing solution recognized at the Solana SummerCamp Hackathon. He also worked as a Solutions Architect at Amazon Web Services (AWS), leading big data infrastructure projects for global clients such as Samsung Electronics, focusing on technologies like AWS Lake Formation, Glue, Redshift, and Athena.
Mark began his journey as a developer, building backend systems and community platforms in Korea. He was also a Google Developer Student Clubs Lead, actively growing the ML and cloud ecosystem in Busan.
He holds a Bachelor's degree in Mechanical Engineering and Big Data from Pusan National University, and studied entrepreneurship at UC Berkeley through a summer exchange program.
Mark is passionate about building scalable technology platforms, creator ecosystems, and enabling global growth for digital-native brands.
Blaire Shin is a seasoned venture capital investor and attorney, currently serving as a Principal at 500 Global, where she leads early-stage investments across sectors such as climate tech, healthcare, deep tech, and consumer innovation. Her work spans the full investment lifecycle — from sourcing and due diligence to legal structuring and portfolio value creation. She has led or supported deals in over 20 startups including Wincl, Orbicle Bio, GeoGrid, Hopae, and Beaubble, and manages a portfolio that includes successful exits like Spoon Radio and Publy.
Previously, she served as Investment Strategy Manager and Investment & Legal Associate at 500 Global, overseeing regulatory compliance, fund operations, and LP relations, while also leading ecosystem-building initiatives with institutions like MSS, TIPS, and KVCA. She played a key role in driving U.S. market entry and cross-border investment strategies for Korean startups.
Blaire’s career began in law, with roles at A-PART Law, AB InBev, and the Korean Government Legal Service, where she specialized in corporate law, M&A, and regulatory strategy. She holds experience across private equity, venture capital, and public sector litigation, with expertise in fund structuring, cross-border transactions, and government policy advisory.
With deep roots in both legal and investment domains, Blaire bridges the gap between innovation and institutional execution — enabling founders to scale globally and investors to navigate complex regulatory environments.
Jeewon Kim is a U.S. attorney at One Law Partners, LLC, where she focuses on cross-border legal matters involving international business transactions and contract negotiations. She advises Korean and international clients across a range of industries, including international trade, finance, intellectual property, entertainment, and mergers and acquisitions (M&A). Ms. Kim has guided numerous entrepreneurs in establishing businesses in the United States, helping them navigate the complex landscape of U.S. business immigration and advising on visa strategies for founders, key employees, and investors.
Fluent in both English and Korean, Ms. Kim bridges the cultural and legal gap between Korea and the United States. She supports businesses—from startups to high-profile enterprises—by providing strategic counsel that goes beyond legal compliance as they navigate the challenges of cross-border transactions and expansion into the U.S. market. Her deep understanding of both Korean business culture and U.S. legal requirements uniquely positions her to help Korean entrepreneurs pursue immigration pathways that are critical to the success of their American ventures.
SOMA는 ‘전체적 생명체’를 뜻하는 고대 그리스어에서 이름을 따왔습니다. 우리는 문제의 일부가 아닌 전체를 보고, 통합적인 솔루션을 제공합니다. 복잡하고 빠르게 변화하는 환경 속에서, 스타트업과 기업들이 겪는 다양한 법률 문제를 명확하고 실용적으로 풀어내는 데 집중합니다.
SOMA는 다양한 산업과 국가를 넘나드는 법률 자문 경험을 보유한 전문가들로 구성되어 있습니다. 국제 거래, 분쟁 해결 등 국경을 초월한 법률 이슈에 대해 전략적이고 실질적인 해법을 제공합니다. 국내외 로펌 출신의 변호사들로 구성된 팀은 다양한 관할권에 걸친 복잡한 이슈에도 민첩하게 대응할 수 있는 역량을 갖추고 있습니다.
SOMA는 단순한 법률 서비스를 넘어, 신뢰할 수 있는 장기적 파트너가 되고자 합니다. 고객의 상황과 목표에 맞춰 유연하게 대응하며, 함께 성장하는 관계를 지향합니다. 우리는 법률적 조력자이자 전략적 동반자로서, 고객이 글로벌 환경에서 안정적으로 성장할 수 있도록 지원합니다.
SOMA is named after the ancient Greek word for “a holistic living entity.” True to our name, we see the whole picture, not just isolated problems. We focus on delivering clear, integrated legal solutions for startups and companies navigating today’s complex and fast-changing environment.
Our team is composed of experienced professionals with deep backgrounds in cross-border legal advisory, international transactions, and dispute resolution. With former attorneys from top global law firms, we specialize in solving multi-jurisdictional legal issues with precision, agility, and strategic insight.
At SOMA, we go beyond traditional legal services to form long-term partnerships. We tailor our approach to each client’s unique context and goals, working as both legal advisor and strategic partner. Our mission is to help clients grow and thrive in the global market with confidence and clarity.
All Sale은 제품, 콘텐츠, 인플루언서 활동, 전환 데이터를 하나의 흐름으로 통합한 독자적인 데이터 플라이휠을 기반으로, 브랜드와 전환율 높은 인플루언서를 연결하는 인공지능 기반 어필리에이트 마케팅 플랫폼입니다. 단순히 인플루언서를 연결하는 데 그치지 않고, 데이터 기반의 반복 최적화를 통해 캠페인의 실질적인 성과와 ROI를 지속적으로 개선합니다.
우리는 K-뷰티, 소셜 커머스, 인플루언서 마케팅이라는 세계적으로 빠르게 성장하는 세 산업의 교차점에서 새로운 마케팅 방식을 제안합니다. D2C 브랜드가 보다 효율적이고 정밀하게 확장할 수 있도록, 창작자와의 협업 전 과정을 데이터 중심으로 설계하고 실행합니다.
2023년 10월 출시 이후, AllSale은 35개 이상의 뷰티 브랜드와 함께하며 빠른 시일 내 강한 매출 성장세를 입증했습니다. 이는 단순한 시작을 넘어, 제품-시장 적합성과 운영의 확장 가능성을 동시에 보여주는 지표입니다.
AllSale은 단기적 성과에 머물지 않습니다. 브랜드와 창작자, 소비자를 하나의 생태계로 엮어내며, 마케팅이 브랜드 성장의 핵심 자산이 될 수 있도록 돕습니다. 우리는 마케팅 파트너를 넘어, 성장을 함께 설계하는 전략적 동반자를 지향합니다.
AllSale is an AI-powered affiliate marketing platform that connects brands with high-converting influencers by leveraging a proprietary data flywheel that integrates product, content, influencer activity, and conversion metrics. This closed-loop system enables continuous optimization and delivers measurable ROI for every campaign.
Positioned at the convergence of K-beauty, social commerce, and influencer marketing—three of the fastest-growing global sectors—AllSale helps D2C brands scale efficiently through data-driven creator collaborations.
Since launching in October 2023, AllSale has onboarded 35+ beauty brands and demonstrated strong revenue growth within just nine months, proving its product-market fit and operational scalability.
THIS PROGRAM IS OPERATED BY 500 STARTUPS INCUBATOR, L.L.C (TOGETHER WITH ITS AFFILIATES, “500 GLOBAL”). SERVICES PROPOSED ARE CONDUCTED SOLELY IN FURTHERANCE OF THE PARTICIPANTS’ BONA FIDE COMMERCIAL, INDUSTRIAL, OR FINANCIAL OPERATIONS AND ARE NOT BEING UNDERTAKEN FOR THE PURPOSE OF DIRECTLY PROMOTING THE PUBLIC OR POLITICAL INTERESTS OF “GOVERNMENT OF A FOREIGN COUNTRY” OR “FOREIGN POLITICAL PARTY”, AS DEFINED AT 22 U.S.C. SECTION 611. FOUNDER SHOWCASE IS AN INVITATION-ONLY EVENT AND THE INTENDED AUDIENCE FOR THIS EVENT IS LIMITED TO PERSONS QUALIFYING AS "ACCREDITED INVESTORS" AS DEFINED IN REGULATION D UNDER THE SECURITIES ACT OF 1933, AS AMENDED, AND MEMBERS OF THE PRESS. ALL CONTENT PROVIDED IN THE EVENT IS PROVIDED FOR GENERAL INFORMATIONAL OR EDUCATIONAL PURPOSES ONLY AND SHOULD NOT BE CONSTRUED AS INVESTMENT ADVICE BY 500 GLOBAL OR ANY OF ITS AFFILIATES OR AS AN OFFER TO SELL OR SOLICITATION OF INTEREST TO PURCHASE ANY SECURITIES. NO CONTENT OR INFORMATION CONTAINED IN THE EVENT IS OR IS INTENDED AS AN OFFER TO PROVIDE ANY INVESTMENT ADVISORY SERVICE OR FINANCIAL ADVICE BY 500 GLOBAL. UNDER NO CIRCUMSTANCES SHOULD ANY CONTENT HEREIN OR IN THE EVENT BE CONSTRUED AS FUND MARKETING MATERIALS BY PROSPECTIVE INVESTORS CONSIDERING AN INVESTMENT INTO ANY 500 GLOBAL INVESTMENT FUND. INCLUSION AS A PRESENTING COMPANY IN FOUNDER SHOWCASE DOES NOT NECESSARILY CONFIRM INVESTMENT BY A 500 GLOBAL FUND IN SUCH COMPANY. 500 GLOBAL HAS NOT TAKEN ANY ACTIONS TO QUALIFY THE DISTRIBUTION OF THE EVENT UNDER THE SECURITIES LAWS OF ANY JURISDICTION WHERE ACTION FOR THAT PURPOSE IS REQUIRED. PERSONS OUTSIDE OF THE UNITED STATES WHO VIEW THE EVENT MUST OBSERVE ANY APPLICABLE LAWS AND RESTRICTIONS RELATING TO VIEWING THIS EVENT AND ANY RELATED ACTIVITIES OUTSIDE OF THE UNITED STATES.
