How do you compete in one of the world's fastest-moving industries?
By building technology that understands the people it's designed to serve.
In the third and final session of Beyond the Breakthrough, we'll explore what it takes to build meaningful innovation in a rapidly evolving market, turn local insight into competitive advantage, and scale AI solutions across the region.
Join us for an honest conversation about the decisions, lessons, and breakthroughs behind Intella's journey.
1. Finding your edge in a crowded market
How Intella identified a unique opportunity in enterprise AI and built a product with a clear competitive advantage.
2. Building technology that understands people
Why local context and customer empathy remain essential ingredients for great AI products.
3. Growing while the industry evolves
Founder lessons on staying adaptable without losing focus as AI continues to reshape the market.
4. From regional startup to global ambition
Insights into fundraising, scaling, and building an AI company with international potential.
Nour Taher is the Co-Founder and CEO of Intella, an enterprise AI company building speech and conversational AI tailored to Arabic dialects and accents. Under her leadership, Intella is helping organizations across banking, telecommunications, and government transform customer experiences through AI built specifically for the Arabic-speaking world.
Founded in Egypt and now expanding across MENA, Intella recently raised an oversubscribed $12.5 million Series A led by Prosus, with participation from 500 Global and other regional VCs, bringing the company's total funding to $16.9 million.
Nour brings first-hand experience building AI products with regional relevance and global ambition, offering founders practical insights into innovation, product development, and scaling technology companies across MENA.
Reda Lakhlifi is Program Director at 500 Global in Morocco, where he leads program execution and supports founders throughout their journey, while working closely with government, institutional partners, and key stakeholders across the entrepreneurial ecosystem.
With a Master’s degree in Finance and a background in entrepreneurship and venture building, Reda brings firsthand founder experience to his role. Before joining 500 Global, he built a platform connecting early-stage startups with venture capital firms across Africa and the Middle East.
LEGAL NOTICE: THIS PROGRAM IS OPERATED BY 500 STARTUPS INCUBATOR, L.L.C (TOGETHER WITH ITS AFFILIATES, “500 GLOBAL”). ALL CONTENT PROVIDED IN THIS WEBINAR IS PROVIDED FOR GENERAL INFORMATIONAL OR EDUCATIONAL PURPOSES ONLY. UNDER NO CIRCUMSTANCES SHOULD ANY CONTENT PROVIDED THEREIN BE CONSTRUED AS INVESTMENT, LEGAL, TAX OR ACCOUNTING ADVICE BY 500 STARTUPS MANAGEMENT COMPANY, L.L.C. OR ITS AFFILIATES (“500 GLOBAL”). UNDER NO CIRCUMSTANCES SHOULD THIS INVITATION OR ANY INFORMATION OR CONTENT IN THE WEBINAR BE CONSIDERED AS AN OFFER TO SELL OR SOLICITATION OF INTEREST TO PURCHASE ANY SECURITIES. FURTHER, NO CONTENT OR INFORMATION CONTAINED IN THIS INVITATION OR WEBINAR IS OR IS INTENDED AS AN OFFER TO PROVIDE ANY INVESTMENT ADVISORY SERVICE OR FINANCIAL ADVICE BY 500 GLOBAL. UNDER NO CIRCUMSTANCES SHOULD ANYTHING HEREIN BE CONSTRUED AS FUND MARKETING MATERIALS BY PROSPECTIVE INVESTORS CONSIDERING AN INVESTMENT INTO ANY 500 GLOBAL INVESTMENT FUND.APPLYING TO THE PROGRAM DOES NOT GUARANTEE AN INVESTMENT FROM 500 GLOBAL, OR ITS RESPECTIVE AFFILIATES.
